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CAPABILITY VIDEO: The Better Way to Engage Government Buyers
Technology is constantly changing the way how we do things and how we communicate. This is also true in how we market our companies. In the government market, one of the biggest shift is how you engage government buyers or contracting officers.
In the last few years, the mobile shift has changed the entry point of how people engage information. Today, more people view information from their smart phone or tablets than from a computer or laptop.
As such, the old way of sending a capability statement to contracting officers is simply not enough anymore. You have to incorporate video into your marketing. Nowadays, you need to create Capability Videos so that your audience can better access information about your brand.
OLD WAY VS. NEW WAY:
Capability Statement has been the old way to communicate your capacity to support agencies in the past. Today and moving forward, Capability videos may soon become the preferred choice for communicating with government buyers.
Without this method, you may be missing out on one of the more effective way of communicating your company’s capabilities to government buyers.
Recent Client Capability Video embedded into their Capability Website